What Is SEO? A Simple Guide for Small Business Owners

SEO can sound like a techy buzzword, but at its core, it’s just about helping people find your business online. If you’ve ever wondered why your competitor shows up on Google and you don’t—this blog is for you.

What Is SEO? SEO stands for Search Engine Optimization. It refers to strategies and techniques used to help websites rank higher on search engines like Google. The higher your site ranks, the more people will see and click on it.

The Three Pillars of SEO:

- On-page SEO: Using keywords, optimizing titles, meta descriptions, and images.

- Off-page SEO: Building backlinks from other reputable websites.

- Technical SEO: Making sure your website loads fast, is mobile-friendly, and follows site structure best practices.

Common Myths:

- You need to post every day.

- SEO is a one-time thing.

- Buying backlinks will instantly help.

Why It Matters: Over 90% of online experiences start with a search engine. Showing up on the first page of Google can drive tons of free, organic traffic to your business.

Quick Tips:

- Claim and optimize your Google Business Profile.

- Use basic keyword research tools like Ubersuggest.

- Add alt text to your images and use headings correctly.

Need help optimizing your site for search engines? Let’s talk.